Not For Rent
Brisbane Youth Service
Not For Rent
The ultimate anti real estate campaign.
Outdoor living at it’s finest. Al fresco with a side of danger? This campaign was all about switching the traditional real estate ad to what a young person on the street experiences.
We could have talked about stats, but BYS had found historically that numbers can lead to ‘cause fatigue’.
The most successful fundraising campaign BYS has ever run, Not For Rent resulted in a 171% increase in donations year on year with most donations coming from new donors which made up 71% of total contributions.
Not For Rent
The ultimate anti real estate campaign.
Outdoor living at it’s finest. Al fresco with a side of danger? This campaign was all about switching the traditional real estate ad to what a young person on the street experiences.
We could have talked about stats, but BYS had found historically that numbers can lead to ‘cause fatigue’.
The most successful fundraising campaign BYS has ever run, Not For Rent resulted in a 171% increase in donations year on year with most donations coming from new donors which made up 71% of total contributions.
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