Ballet Beat Drop 

Queensland Ballet
Ballet Beat Drop

Bursting the ballet bubble with one of the first UGC campaigns driven exclusively by utilising TikTok.

Throw in a bit of Covid for seasoning and making people happy by engaging in a little foot loose fancy in their homes at a time when they couldn’t leave them, and that’s Ballet Beat Drop.

It was a great experience to work alongside the Queensland Ballet team and Andy Geppert to bring the beat drop to life.  

BADC
Gold - Integrated Campaign
Gold - Digital and New Media - Social 
Bronze - Digital Website





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